Nine ways to promote your certified management system to your customers?

...just for fun... We don't recommend using a
Wiggly Man to promote your certification.
Promoting your certified management system, such as IATF 16949, or ISO 9001 to your customers can help build trust, enhance your brand reputation, and attract more business. Be sure to check with your registrar for guidance and if they have a badge or image to use.  Here are nine ways to communicate the value of your certification:

1. Website and Online Presence

• Dedicated Webpage: Create a dedicated section on your website explaining your certified management system, its benefits, and how it enhances your products or services.
• Blog Posts: Write articles or blog posts detailing the certification process, the standards you meet, and case studies demonstrating the benefits to your customers.
• Social Media: Share updates, infographics, and posts on platforms like LinkedIn, Twitter, and Facebook about your certification and its impact on quality and customer satisfaction.  If you are a B2B business, Twitter or Facebook may not be worth the while.

2. Marketing Materials

• Brochures and Flyers: Include information about your certification in your brochures, flyers, and other printed marketing materials.  Include the registrar approved image or badge.
• Email Campaigns: Send newsletters or dedicated emails to your customer base highlighting the certification and what it means for them.  Be consistent and add the certificate mention on ever campaign.

3. Sales and Customer Service

• Training for Staff: Ensure your sales and customer service teams are well-informed about the certification so they can confidently communicate its benefits to customers.
• Presentations and Meetings: Incorporate information about your certified management system into sales presentations and customer meetings.

4. Packaging and Product Labels

• Certification Mark: Display the certification mark or logo on your product packaging, labels, and any other product-related materials.
• Quality Assurance Statements: Include statements about your certified management system on product literature and user manuals.

5. Customer Communications

• Press Releases: Announce your certification through press releases to industry publications, local newspapers, and online media.
• Customer Testimonials: Share testimonials from customers who have benefited from your adherence to the certification standards.

6. Events and Trade Shows

• Exhibitions: Highlight your certification in your booth displays and promotional materials at industry trade shows and exhibitions.
• Workshops and Webinars: Host workshops or webinars explaining the certification process and its benefits, positioning your company as an industry leader.

7. Partnerships and Networks

• Industry Associations: Promote your certification through industry associations, networks, and business directories.
• Collaborations: Partner with other certified companies to co-promote the value of certified management systems.
• MSSPA: Management System Service Provider Association for added visibility and back links to your site.

8. Documentation and Reporting

• Annual Reports: Include information about your certified management system in your annual reports and other official documentation.
• Compliance Reports: Share compliance reports and quality improvement results with your customers to demonstrate the tangible benefits of your certification.

9. Customer Feedback

• Surveys and Feedback Forms: Use customer surveys and feedback forms to gather opinions on how your certified management system has impacted their experience, and use positive feedback in your promotions.

By effectively promoting your certified management system through these strategies, you can enhance customer trust, differentiate your business from competitors, and showcase your commitment to quality and continuous improvement.  Contact us to learn more and how we can further help you promote your certification.